Bench

Digital Marketing - PPC, SEM

(Client)
Bench Canada
(Year)
2023 - Present
(Services)
Digital Marketing

817%

ROAS

Strategy, PPC, AI Ad Creatives

Partnering directly with Bench Canada’s Head of Marketing, Niveo Labs developed a multi-platform ad strategy that maximized reach and efficiency. Our team played a key role in setting up, monitoring, and troubleshooting their Google Merchant account, ensuring seamless performance. By leveraging Performance Max (P-Max) campaigns and a blend of real and AI-generated creatives, we optimized their ad spend for maximum returns.

The result?
An average ROAS of 817%—sustained consistently over two years. This case highlights the power of AI-driven marketing combined with human expertise, proving that smart automation and strategic execution can drive exceptional growth.